And as far as Google Analytics is concerned, there’s no way around it. This is the classic reason for direct traffic.
But, there are a few ways your sessions might be getting categorised as ‘direct’ despite having another referrer. Well, we already talked about how it’s for direct searches. Now that we better understand what direct traffic actually is, what causes it? In fact, there are a few key reasons why Google will credit traffic as being ‘direct’. So, anytime you’re tracking isn’t set up correctly, you’ll likely see significantly higher direct traffic.īut, this isn’t the only reason why it’s so high. If a session can’t be attributed, then Google Analytics will add it to direct. The reason why direct traffic is so high is that it’s Google’s catch-all. You can view direct traffic by heading to your acquisition report and selecting, ‘All traffic’ and ‘channels’. But, this is only for a particular lookback period, as set by Google. If a user visits your site via an organic search and returns via a direct search a week later, both sessions will be attributed to organic search. Remember, Google will try and minimise direct traffic in its reports for you automatically. And, with the right tools and tracking, you can even see which channels are driving more actions on your site from phone calls to form submissions and live chat. These channel reports allow you to see which channels are responsible for driving the most traffic.
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Related: Limitations of Google Analytics and how to overcome them If you’ve used Google Analytics for a while, you’ll know there’s a handy report under acquisition that allows you to break down your website traffic by source and channel. We’ll discuss what exactly causes direct traffic in Google Analytics in the next section.
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This could include a link in an offline document like a pdf or Word document.
If Google Analytics can’t track the source of your traffic then it will categorise this as direct traffic. How to unlock revenue in your Google Analytics account What is direct traffic in Google Analytics?ĭirect traffic in Google Analytics is defined as website visits that occurred as a result of a user typing your URL directly into their browser or through bookmarks. How to minimise your direct traffic and get more insight into your traffic sourceĭid you know you’re missing a lot of data from your GA account? Here’s how to unlock more from your data.What is direct traffic in Google Analytics.Google Analytics is an essential tool for marketers looking to understand how well their content and campaigns are working to drive traffic and engagement on their site. Struggling with direct traffic in Google Analytics? We share what direct traffic means and how to get an accurate view of how website visitors are finding and engaging with your business.